Success Stories
From The New Yorker and Anthony Bourdain to Marvel, YouTube TV, and JLo — our historic Chinatown/LES loft has set the scene for New York City's most memorable productions. Browse what's been made here.
Who Has Shot
Here
The New Yorker × Fidelity
A Fidelity Investments paid post produced with The New Yorker — "What happened when a cartoonist met four New Yorkers looking toward retirement." Filmed entirely at our loft, this production exemplifies the kind of authentic New York character that only our space provides.
Mind of a Chef
Mostly filmed at our loft — world-class chefs Danny Bowien, Iñaki Aizpitarte, April Bloomfield, Sean Brock, and Anthony Bourdain discussing the intersection of food and music in a setting that matched the show's authentic spirit.
Plated
Plated's flagship website imagery and a three-part video ad campaign were all produced at our loft. The kitchen, dining space, and natural light delivered the warm, aspirational lifestyle feel the brand needed for their national launch.
Nest Cam IQ
Google's Nest Cam IQ lifestyle photography was produced at our loft, selected for its authentic residential character and quality of natural light. The resulting images were published directly on Nest's product pages and press materials worldwide.
Jennifer Lopez
Celebrities love our space. Jennifer Lopez chose our loft as the backdrop for content that appeared on her official Instagram account — an endorsement of the space's quality, aesthetic, and authentic New York character.
10% Happier
The 10% Happier meditation app produced app store and promotional video content at our loft. The space's calm, light-filled character made it the perfect environment for content centered on mindfulness and well-being.
Google Home
Google Home lifestyle photography was produced at our loft, leveraging the space's modern-yet-authentic residential feel to showcase the smart home product in a genuinely aspirational New York City setting.
Marvel 616
Our loft served as a production location for Marvel 616, the critically acclaimed Disney+ documentary series exploring the history and cultural impact of Marvel Comics. A testament to the space's ability to serve high-end streaming productions demanding authentic New York locations.
YouTube TV
YouTube TV selected our loft for a commercial production, drawn by the space's ability to double as a quintessential New York living room with exceptional light and architectural character.
Makeup Forever
Makeup Forever produced Instagram Reel content at our loft, selecting the space for its combination of luxury aesthetic and downtown New York energy — the perfect canvas for a high-fashion beauty brand.
Cervue
Cervue produced IGTV content at our loft, leveraging the natural light and downtown aesthetic for compelling social video content that resonated with a sophisticated New York audience.
As Seen on
Screen & Print
A selection of captures showing our loft as it has appeared across editorial, streaming, social media, and advertising platforms around the world.
Add Your Production
to the List
Join the growing roster of brands, directors, and creators who have made something exceptional here. Inquire about availability for your shoot date.